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About the author:
Richard Sutherland

Richard Sutherland
Technical Writer and Former Contact Center Team Leader
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Richard Sutherland B.Sc. (Hons) is a technical writer with over 20 years of experience in the CRM industry. His background includes leading call center teams for Samsung Electronics and developing CRM software for ASDA. With a particular focus on technology, customer experience, and the evolving role of AI in CRM, Richard's writing has been featured in publications such as Techopedia, TechRadar, and IT Pro.

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