Fireberry CRM Glossary

Welcome to our CRM glossary page, your go-to resource for understanding common CRM terms and concepts in Customer Relationship Management. Whether you're a seasoned professional, or new to CRM, this guide has something for everyone.

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AI Chatbot

A chatbot is a software application designed to simulate human conversation through text or voice interactions. When powered by AI, a chatbot becomes an AI bot capable of handling more complex conversations, learning from past interactions, and continuously improving over time.

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CRM Customization

CRM customization refers to the process of adapting a CRM system to suit the specific requirements and workflows of a business. It involves modifying the software's features, functionalities, and interfaces to align with the organization's unique processes, goals, and industry requirements.

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