VP Marketing

Fireberry is an end-to-end business management platform tailored for business specific needs.

From marketing to sales to customer service, and more, Fireberry makes it easy for entire business to work together.

Each department is powerful on its own, but together they can be explosive.

Fireberry was built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

Are you up for the challenge?

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As a VP Marketing in Fireberry you will…

• Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
• Lead a small team of marketing professionals, providing guidance, support, and mentoring
• Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
• Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
• Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
• Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
• Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
• Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
• Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
• Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
• Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

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To be a VP Marketing in Fireberry you need…

• Minimum of 10 years of experience in marketing, with a focus on technology-related industries.
• Bachelor's degree in a technology-related field (e.g., Computer Science, Information Technology) or equivalent experience. A master's degree is a plus.
• Proven track record of developing and executing successful global marketing strategies, preferably in a SaaS or technology-driven company.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of marketing professionals.
• In-depth knowledge of SaaS tools, digital marketing channels, and marketing automation platforms.
• Exceptional written and verbal communication skills in English, with the ability to create compelling content and articulate complex ideas clearly and concisely.
• Analytical mindset with the ability to leverage data-driven insights to make informed marketing decisions and optimize campaign performance.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
• Creative thinker with a passion for innovation and an eye for detail.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

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