Fireberry may collect, process, and use your Personal Data, as necessary to comply with our legal and contractual obligations; and to support our legitimate interests in maintaining and improving our Service(s), for, but not limited to, one or more of the following reasons:
2.1 To track how visitor to our Sites navigations on one or more of our platforms so that we can understand what visitors are looking for, analyze trends, and/or better administer our Sites;
2.2 To monitor and improve our marketing efforts, offer relevant and helpful suggestions to user(s);
2.3 To update, analyze, and expand our records; identify new customers; and provide products and services that may be of interest to you;
2.4 To ask you to participate in surveys, or to solicit feedback about our products and Services(s);
2.5 To set up and maintain your account and to enable us to provide you with our products and/or Service(s).
2.6 To understand how Customers and Users use our products and/or Service(s), to monitor progress and prevent issues in use and to overall improve our products and Service(s);
2.7 To provide customer support, to analyze and to improve our interactions with customers;
2.8 To detect and prevent fraudulent transactions or other unauthorized and/or unlawful activities, to report spam and to protect the rights and interests of the company, the company's users, third parties, and the general public;
2.10 To keep you informed about our new products and Service(s), upcoming events, offers, promotions, or other information that we think will be interest to you;
2.11 To process your Personal Data as we assess our Service(s) capacity requirements, to the extent we are obligated to do so;
2.12 To comply with any legal obligations that may arise to the extent we are required to share your Personal Data with governmental or regulatory authorities, including competent courts.
2.13 To improve quality assurance, we may record your phone calls with Fireberry. If required under law, we will ask for your consent for such recordings.
2.14 For any other lawful purpose, or any purpose to which you provide consent in connection with the provisioning of our Service(s);In relation to personal data acquired through Google OAuth API Scopes, employed in our integration with specific Google Services ("Integrated Google Services
"), our utilization of such personal data and data that is aggregated, anonymized, or derived from it ("Acquired Personal Data
") is restricted to the following purposes, in compliance with the “Limited Use” requirements outlined in the Google API Services User Data Policy
(version dated August 22, 2022):
2.14.1 For our internal operations, provided that the Acquired Personal Data (including derived forms) has been aggregated and anonymized;
2.14.2 To adherence to relevant laws and regulations;
2.14.3 To support, facilitate operate provide and improve user-facing features that are prominent in the Integrated Google Services;
2.14.4 For troubleshooting or security purposes, such as investigating bugs or potential abuse, and subject to Users' prior consent, accessing Acquired Personal Data is permissible to address support-related issues