Sales Management

From hype to intelligent agents - AI is transforming how CRMs operate across sales, marketing, and service.

What changes in a customer’s mindset to shift the thrill of buying into the dread (and possible avoidance!) of being sold to? And more importantly, how can businesses bridge this gap to offer a more positive experience for customers?

The good news is that productivity isn’t about tackling everything at once; it’s about taking small, strategic steps to build momentum. There are tried-and-true methods to help you get started, stay focused, and finish strong.

If you’ve landed here, you already know why a CRM is critical for your real estate agency. What you need now are practical tips to set it up for success. Most articles stop at the "why" of CRMs—but we're going to focus on the "how." Let’s dive into actionable steps and examples to customize your CRM and make it work for you.

This article offers four practical strategies to boost sales performance and support your team in Q4. Tips include encouraging breaks, providing essential resources, setting realistic goals, and celebrating wins—building momentum and resilience as the year closes out.

Learn how to transform every discovery call into a win by focusing on information gathering, asking open-ended questions, and building trust. Use insights gained to understand customer needs, track trends, and strengthen strategies.

If your sales team is still manually logging calls, chasing leads, and juggling spreadsheets, you’re not just falling behind your competitors — you’re also losing valuable deals. In this article, we discuss how AI CRMs can streamline your processes and boost your team’s efficiency.